如果你只读一本2026年的营销书，那只能是这本。因为Kotler又领先了十年。
Surrounded by Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
Persuading with Data: A Guide to Designing, Delivering, and Defending Your Data
The Technology Fallacy: How People Are the Real Key to Digital Transformation (Management on the Cutting Edge)
Let ME Do It!
I Will Teach You to Be Rich: No Guilt. No Excuses. No BS. Just a 6-Week Program That Works
Heart
