如果你只读一本2026年的营销书，那只能是这本。因为Kotler又领先了十年。
Good To Great: Why Some Companies Make the Leap...And Others Dont
Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
Ubik
Psychologies
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
The Technology Fallacy: How People Are the Real Key to Digital Transformation (Management on the Cutting Edge)
